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This Privacy Policy describes how Modela AI (“we”, “us”, or “our”) collects, uses, and shares information when you use our AI-powered fashion product image generation platform available at studiomodela.com (the “Service”). By using the Service, you agree to the practices described in this Policy.
When you register, we collect your full name, email address, and — if you choose email/password authentication — a hashed version of your password. We never store your password in plain text.
If you sign in via Google or Facebook, we receive your name, email address, and profile picture from the respective provider. We do not receive or store your social-network password. OAuth tokens are managed securely by our authentication provider and are never exposed to our application layer.
To use the Service, you upload garment images (“Input Images”). These images are stored in encrypted cloud storage. You retain full ownership of all content you upload — we do not claim any rights to your Input Images.
You are solely responsible for ensuring you have the necessary rights and a valid legal basis to upload any images. This includes images that may feature identifiable persons — you must have obtained the necessary consents from those individuals before uploading. Do not upload content that infringes third-party intellectual property rights or applicable law.
Images generated by our platform based on your Input Images (“Generated Images”) are stored in your account. You retain full ownership of all Generated Images.
We do not guarantee that Generated Images are unique or free from similarity to other AI-generated content. The Service is provided as a creative tool; you are responsible for reviewing outputs before commercial use.
We automatically record:
Payments are processed by Stripe. We do not store your full card number, CVV, or banking credentials on our servers. Stripe provides us with a payment token, last 4 digits, card brand, and expiry date for display purposes. Stripe's own privacy policy governs how they handle payment data.
We automatically collect:
If you contact us for support, we may collect the content of your messages, attachments you share, and any other information you provide to help resolve your request.
We use the information we collect to:
We do not sell your personal data to third parties. We do not use your Input Images or Generated Images to train AI models without your explicit consent.
If you are located in the European Economic Area (EEA), the United Kingdom, or Ukraine, our processing of your personal data is based on the following legal grounds:
Modela AI acts as the data controller for personal data collected through your account, usage of the Service, and communications with us.
For content you upload (Input Images and Generated Images), Modela AI acts as a data processor on your behalf. You, as the user, are the data controller for any personal data contained within the images you upload and are responsible for ensuring that processing is lawful.
To operate the Service, we engage trusted third-party sub-processors who may access your personal data solely to perform services on our behalf. Each is bound by a data processing agreement requiring GDPR-equivalent protections and appropriate security standards. We organise them by function:
| Category | Purpose | Data Region |
|---|---|---|
| Authentication & identity | User account creation, login, session management, and OAuth token handling | USA |
| Cloud database & file storage | Storing account data, uploaded garment images, and generated images | USA |
| Payment processing | Secure payment collection, subscription billing, and invoice generation (Stripe) | USA |
| AI model inference | Processing uploaded garment images to generate product photography | USA |
| Email delivery | Sending transactional emails (verification, receipts) and marketing communications | USA |
| Cloud infrastructure & job processing | Hosting the application and executing background generation tasks | USA |
| Application monitoring | Detecting and diagnosing errors and performance issues | USA |
| Web analytics (Google Analytics) | Aggregated, pseudonymised usage analytics to improve the Service | USA |
| Advertising measurement (Meta) | Measuring ad campaign performance on Meta platforms (Facebook, Instagram) | USA |
| Behavioural analytics (Hotjar) | Anonymised heatmaps and session analysis to improve user experience | EU |
| Customer support | Managing support requests and user communication | TBD |
A complete list of named sub-processors — including provider legal names, data regions, and transfer safeguards — is available on our Sub-processor List. We will notify you of material changes at least 14 days before they take effect.
We may engage additional providers as the Service grows. We will update this Policy and notify you in advance before activating any new integrations that affect the processing of your personal data.
When you authenticate via Google or Facebook, you are also subject to their respective privacy policies. We encourage you to review them independently.
| Data Type | Retention Period |
|---|---|
| Account profile & credentials | Until account deletion (immediately purged on request) |
| Uploaded garment images | Until account deletion |
| AI-generated images | Until deleted by you, account deletion, or 1 year of account inactivity |
| Generation job metadata | Until account deletion |
| Payment & billing records | Up to 7 years (legal & tax obligations) |
| Security & audit logs | 90 days |
| Support correspondence | 2 years after ticket closure |
| Analytics data (GA4, Hotjar) | Per provider settings (typically 14 months) |
After the applicable retention period, data is either permanently deleted or irreversibly anonymised. Payment records may be retained longer where required by applicable tax or financial regulations.
Depending on your location, you may have the following rights regarding your personal data:
You may delete your account at any time via your account settings or by contacting us at privacy@studiomodela.com. Account deletion triggers immediate and permanent erasure of all personal data, except where retention is required by law (see Section 6).
To exercise any other rights, email us at privacy@studiomodela.com. We will respond within 30 days. We may ask you to verify your identity before processing the request. If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.
Modela AI is operated from Ukraine. Our sub-processors are primarily based in the United States. When we transfer your personal data outside your country of residence, we rely on appropriate safeguards, including:
All international data transfers are conducted in accordance with applicable data protection laws. Where required, we implement Standard Contractual Clauses (SCCs) and supplementary safeguards to ensure an adequate level of protection for your personal data regardless of where it is processed.
With your consent, we may send you promotional emails about new features, special offers, product updates, and relevant industry news.
You can opt out at any time by:
Opting out of marketing emails does not affect transactional communications (e.g., billing receipts, password resets, generation notifications), which are necessary for the operation of your account.
The Service is not intended for individuals under the age of 16. We do not knowingly collect personal data from anyone under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at privacy@studiomodela.com and we will delete the data promptly.
We implement industry-standard technical and organisational measures to protect your data:
Despite these measures, no transmission over the internet or electronic storage is 100% secure. If you believe your account has been compromised, please contact us immediately at privacy@studiomodela.com.
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify affected users and relevant supervisory authorities within the timeframes required by applicable law.
We may update this Privacy Policy from time to time to reflect changes in our practices, the Service, or applicable law. When we make material changes, we will:
Continued use of the Service after the effective date constitutes your acceptance of the updated Policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to us:
Modela AI (legal entity registration pending)
Ukraine (full address to be added upon registration)
Email: privacy@studiomodela.com
We aim to respond to all privacy-related enquiries within 30 days of receipt.